Subject description
The subject critically evaluates theory and practice in marketing management, provides an experiential and customer-centric approach to discover, develop and drive marketing strategies, and assesses the effectiveness of marketing practices in a local and global context. It examines the transformative and integrative marketing management process to enable students to overcome … For more content click the Read More button below.
Enrolment rules
Other
Other
Equivalence
MARK904 - Marketing for Strategic Decisions
TBS 904 - Marketing Management
Delivery
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Engagement hours
Wollongong, Sydney & Distance Learning:Please refer to subject timetable / subject Moodle site for contact hours detail
Learning outcomes
On successful completion of this subject, students will be able to:
1.
Critically evaluate and apply relevant marketing concepts, theories and frameworks for marketing decision-making.
2.
Critically review marketing activities and practices underlying sustainability.
3.
Identify and analyse competitive marketing situations presented in video/Harvard Business Review (HBR) case studies and provide appropriate recommendations.
4.
Propose innovative, and socially responsible solutions to strategic business challenges.
5.
Collaborate effectively to achieve agreed goals.
6.
Effectively communicate complex concepts and information, using appropriate technology.
Assessment details
Digital Presentation (Oral, Team-based)
Marketing Report
Case Study
Textbook information
Textbook details are available online from the University Bookshop at http://unishop.uow.edu.au